Liebig Soup Trade Cards

Justus Freiherr von Liebig (12 May 1803 – 18 April 1873) was a German chemist who made major contributions to agricultural and biological chemistry. He was also the founder Liebig Extract of Meat Company, that later trademarked the Oxo brand beef bouillon cube.

During their activity, Liebig Company had different marketing strategies. Calendars and Trading Cards were one their marketing promotion materials to popularize their products. Wikipedia says that, in 1872, they began to include sets of trading cards featuring stories, historical tidbits, geographic tidbits, and so on. Many famous artists were contacted to design those series of cards, which were first produced using true lithography, then litho chromo, chromolithography, and finally offset printing. The Liebig trading cards came in a set of 6 with each bottle of extract. Those cards were also known as 'Liebig Soup Cards' and are popular with collectors. There were over 11,000 different cards of varied topics. Liebig stopped publishing cards in 1975. Here in this gallery we would like to share with you one of the collections of 2mi3museum. The gallery will be updated regularly and listed chronologically.